lnsignia Bathroom Solutions has been appointed as sole distributor of designer bathing and hydrotherapy brand Pool Spa by Roca. Led by Geoffrey Whittaken the new distributor will supply and market the brand from its custom-built production facility and offices in Doncaster, South Yorkshire. Pool Spa sales will be supported by a team of eight sales agents, headed by the company’s national sales director Mark Riddell, formerly sales director of Jacuzzi UK.
In addition, an exhibition vehicle has also taken to the road to show the products to over 60 retailers. Insignia Bathroom Solutions has already secured 21 displaying accounts and it expects to reach its target of 50 by the end ofthe yearn National sales director of Insignia Bathroom Solutions Mark Riddell, comments: “The product brand is premium sector which is reflective of the type of retailers we want to partner with. “The heavy investments by the company into sales and marketing initiatives and are proving tremendous assets to ‘getting the product out there’. Having achieved significant display presence within a number of high profile retailers has proven that this brand is one to be watched for the future!”
Sanindusa opens UK office:
Portuguese bathroom manufacturer Sanindusa has now opened a UK office based in Dartford, Kent. The UK office will manage sales and administration in collaboration with a warehouse and logistics operation, with deliveries around the UK.
It will be supported by a dedicated sales team who will be targeting bathroom retailers, upmarket merchants, as well as contractors and developers. Roger Maybury, managing director of Sanindusa UK, said: “I am confident that the launch of this new facility will be recognised by the market as a measure of our determination that the partnerships we build with retailers and developers are for the long term.”
Established in 1993, Sanindusa is based in Porto and manufactures all its products in Portuguese factories. Included in its bathroom portfolio is sanitaryware, hydromassage showers, brassware, furniture and shower enclosures.
Waterline MD resigns:
Managing director of Waterline Michael Lawerence, has resigned from the company due to ill health. His departure was originally scheduled for the spring of 2012, but according to the company: “Waterline’s position as the UK’s premier kitchen distributor with a strong management team and market-leading portfolio of products, has enabled Michael to bring forward his departure.”
The Waterline Group of companies, which includes Coolectric, importers of the Liebherr brand of refrigeration equipment, will continue to be guided by Michael Head and Barry Head from Crown, as group board directors. The company said: “Waterline’s future has never looked brighter with the business ideally placed to take advantage of each and every opportunity available in the market place. We wish Michael Lawerence all the best for the future.”