Labour leader Ed Miliband has lent his support to Stoves’ Made in Britain Campaign and decried the Government for not backing it. Speaking at the EEF Conference, Miliband addressed British manufacturers stating Government should be supporting employers trumpeting British business success.
He went on to praise the campaign launched by Stoves, last year, as a ‘fantastic new initiative’ and said it was something that deserved ‘cross party support’. Miliband concluded there “should be a standard Made in Britain marque that is backed, not just by industry, but by Government.”
Stoves launched the campaign for a standardised Made in Britain marque, after consumer research revealed that half (48%) of consumers were confused about which brands could claim to be made in Britain. The findings also revealed that two-thirds (67%) wanted an official seal of approval to show products made in Britain and 52% thought brands should bring back manufacturing to the UK. More than 350 UK manufacturers have signed up to use the marque.
Denver Hewlett, chief executive of Stoves, said: “We have been overwhelmed by the response to the Made in Britain Campaign so far and there is clearly an appetite out there for a standard marque. We are now contacting other manufacturers to see how they would like to proceed, as although this may have been our idea, we think every UK manufacturer should have a say in how this goes forward.”