Tag Archives: kitchen showroom

Suffolk showroom passes to son

Owner of kitchen and bathroom showroom KSL in Sudbury, Suffolk, Roger Hibbert has retired passing the business to his son Richard Hibbert who is now managing director.

Roger Hibbert opened his showroom in 1989 and spent 32 years in the industry. The business quadrupled in size by 2006 and moved into its existing, purpose built premises.

Richard Hibbert has worked in the business for the past 11 years, is a member of the XBSA, and will continue his father’s 15-year relationship with Mereway Kitchens.

Sales and marketing director of Mereway Kitchens Graham Jones commented: “KSL in Sudbury has been a long-term trading partner to Mereway and we have enjoyed 15 loyal years of trading with them. We look forward to working with Richard moving forward and we wish Roger all the best in his retirement.”

New Alno kitchens store opens in London

The Alno Store on Wigmore Street is busy. There’s a customer ordering a new kitchen, fitters tidying up showroom imperfections and showroom manager Graham Robinson is dealing with a delivery issue. The ritters cant deliver a ceramic worktop. as the lirt to the 17th floor property is out of order and they dont want to risk damage carrying it up the stairs.

Despite this hive of activity there’s an air of calm. as Graham swiftly deals with the delivery before discussing with his fitter whether the new floor grout is too conspicuous. It`s both this serenity and attention to detail which has seen the refurbished Alno Store set standards in showroom design. And it is already meeting the latest trends from Eurocucina in Milan. Although far from conceited. Graham says: “I don`t want to sound big-headed but what I saw in Milan was a confirmation of what were already doing. We’ve already got neutral furniture, cantilever worktops, textures, wooden table and chairs, leather seats and pendant lights on display I came back a bit smug really.”

Simple ceramic styling

The showroom is rehtted each year Its latest refurbishment has seen all its ceiling lights replaced with LEDs because “It saves on bills. saves changing bulbs and is more energy efficient.” But. more importantly, it now includes Alnos most up-to-date furniture ranges. Taking centre-stage in the window is AlnoCera, a ceramic fronted range, with matchingletstone worktop, splashback and hood cladding to create one continuous neutral colour Graham explains why he opted for such a restrained décor?

“Some people thought I was mad not using any colour in the front window but understated elegance is what the kitchen should be, You don`t need to be showy or glitzy. Pippa Middletons dress [for the Royal  Wedding] was very simple and who got the most coverage? And she wasn’t even the bride!”

First in line

While downstairs plays host to the latest country-style, Alno Classic fumiture range. Graham Robinson continues: “We knocked a wall down and extended the display by about 4m. It features a new top by Caeserstone called Supremo and we’re the first people to have that in the UK.” In fact the worlctop is one of many UK firsts for the company, which also has an Elica hood named after the company Halcyon.
Graham says: “We get a lot of firsts from Elica because they want a London showroom and we’ve got the space to show it. So all of their latest hoods, we’ve had in first” He explains why the showroom has been so successful in being offered product first: “I think it’s because we take the time to chat to the manufacturers, are enthusiastic, and pre-plan it. We first saw Supremo by Caeserstone two years ago as pre-production samples. We’ve loved them ever since and the timing of the showroom refit was perfect. lt’s nice to have an exclusive product because it draws another set of people in, not necessarily those buying a kitchen straightaway, but looking at something that might tum into a kitchen sale.”

And completing the downstairs renovation, Graham enlisted the help of neighbouring showroom Ripples Mayfair to also redesign the customers’ bathroom. He explains: “It just didn’t suit the quality of the showroom and now it does.” The Ripples team used Burgbad fumiture, a wall-hung WC and decorated the whole bathroom, including the floor with Bisazza tiles.

Fit for inspection

Unsurprisingly the showroom was in a period of refurbishment for around three weeks but it was business as usual. In fact, Graham says: “We seemed to be busier than normal [during that time] because consumers want to go behind the curtains and have a peek – so they are getting a preview.” He continues saying it’s actually useful to stay open during refurbishments as “customers often live in their houses when they’re having their work done and they can come in and see how it’s going because thats how it’s fitted in their home.” And he says his fitters working in the showroom, have even helped secure a kitchen sale: “Matthew chatted to a customer in the showroom and they ended up buying a kitchen. He then fitted it for her.”

However in between the yearly fit, the company also make minor changes such as a tap or cooker hood. It has just installed the Elica Olympus which it ordered from kbbBirmingham. Graham says: “I saw it when it was called Wizard two years ago at Milan and I really liked it then. When I saw it at kbbBimingham, I ordered it. A week later we got one here – and a week after that it was on the ceiling.”

Prop for profit

With all these latest additions, you may be mistaken for thinking money is no object. But Graham is also quite frugal about propping the displays, adding: “A lot of the glass in the cupboards was from charity shops. I think it’s nice to support the charity shops. It’s cost-effective and you’re doing good.” But he also confesses being on Wigmore Street has enabled him to borrow props too. He summarises how to create an effective showroom: “If customers feel comfortable, they`re more comfortable to buy. We’ve got music. We have incense sticks so the showroom smells nice. We’ve got real plants. It all adds to the ambiance. I’m a big believer in creating the right energy.”

Hot property

Spring often signifies a fresh start While for the home it may mean a thorough clean, kitchen and bathroom retailers can rejuvenate their businesses by taking a new look at how to attract customers. COD Electrical in Altrincham, Cheshire, has done exactly that and as part of its rejuvenation, it has created a 500sq ft space dedicated to the latest AEG appliances. Owner Charles Wame explains why he has invested in the new displays: “As other retailers fall by the wayside, letting their showrooms get old and tired, we decided to make ours new and fresh.”

Investing in AEG

COD Electrical has created a dedicated, branded area for the latest Neue Kollektion of AEG appliances. The area includes around 30 working models of cooking, dishwashing and laundry appliances. And these add to its existing appliance offer which spans hundreds of models on show including Miele, Sub-Zero, Wolf De Dietrich, Bosch and Siemens brands. AEG was fomwerly one of COD Electrical principle brands, when the company opened 40 years ago, and its latest appliance range has been chosen because of its high-end appeal.
Celebrity chef event

Having refreshed its appliance offen COD Electrical has already used the opportunity to promote its refreshed showroom to potential customers. AEG supported the retailer by organising celebrity chef and brand ambassador jean Christophe Novelli to cook in the AEC. mobile academy on the premises. And AEG product experts were also on hand to explain features of the range, including induction and steam ovens, to guests.

Charles Wame comments: “The opening had potential clients, as well as some existing customers.” The one-day event was predicted to have attracted over 100 customers, as well as acquiring some orders. Charles explains how he marketed the event to optimise consumer interest. “It was advertised on the local radio station before hand. We printed leaflets that we handed out.”

And he is confident that this event will reap potential sales for the company saying: “With the amount of [marketing] effort we put into the event, we should get quite a lot more footfall.”

Avenue for advertising

ln fact, the addition of a new appliance brand and subsequent event promotion has influenced Charles’ future marketing strategy Having never advertised his business before, he has now used local print and already witnessed that it works: “The first time we advertised, we booked in Cheshire Life which is a free magazine circulated to homes worth over £400,000. Within the first half day of the magazine being out, a lady walked down the car park with it in her hand and said ‘l never knew you were here!’ We now feel like we have to spend a little bit of money to make our presence more well-known.”

Refurbishing kitchen showrooms

Now COD Electrical has a real spring in its step, as it’s also planning to refurbish its own kitchen showroom – Altrincham Kitchen Centre with the latest Alno displays. Around six displays have been installed to include the latest ranges. And the company has plans to add displays into a local contract fumiture showroom too.

Style Matters supplies the hotel and hospitality industry, including restaurants, casinos and bars. According to Charles: “They’ve seen what they can do, can be incorporated into top-end homes. They’ve got a showroom neafoy in Pickmere, Cheshire, with roomsets featuring champagne bars through to coffee shops and we have been invited to create a display.”

He will also be joined by one of his sons who runs a whole-house audio visual company called Intelligent Homes. He adds: “The idea is, if you are a developer designer; builder or architect, you can go there and have a private session with part or all of us. So you walk in and the reception is a choice of lounges, then you go through to kitchens, bedrooms, bathrooms, wine cellars and then a very lush home cinema at the end. Security and even landscape gardens will be on show, so we can sell the whole package to people.”

Hope springs etemal

Charles’ attitude to the kitchen retail business is none other than refreshing. He is optimistic, buoyant and enthusiastic about future sales. He says: “We are very upbeat about everything and getting on with it. `limes aren’t as easy as they once were but we are still succeeding. I think people are failing, to some degree, because they are feeling sorry for themselves.” It’s certainly great to see so much positivity, with COD Electrical investing – not just into their premises but into their future sales. And hopefully there will be many more events like this taking place across the country in other kitchen and bathroom showrooms.

Maybe this could be a new beginning for all retail sales?

Launched in 2011, Neue Kollektion was the first renovation of AEG appliances for around seven years and the company undertook 18 months of research to develop it. The range spans cooking, cooling, laundry and dishwashing appliances. Among the AEG Neue Kollektion appliances are single ovens, which are A-10% rated for energy, with the Pyroluxe ovens rated at A- 20%. The ovens feature Thermi°C Air technology which is designed to distribute heat evenly and precisely around the oven.

The cooking appliances also include a ‘zoneless’ induction hob. The cooking zones on the MaxiSense induction hob will adjust to the shape of the pan and features DirekTouch controls. The dishwashers in the collection feature a larger cavity for 340mm plates and the top-of-the-range model projects the programme timer onto the floor in a light beam, so users can see how long it has to run. While the laundry appliances are focused on the optimisation of energy, water and detergent use.

Get set with tech

Technology is a bit like Marmite. You either love it or you hate it. But Ramsey Dawson, owner of Ramsey`s kitchen, bedroom and bathroom showroom in Long Eaton definitely falls into the former camp. He is, arguably, one of the industry’s earliest adopters of technology, having embraced CAD nearly two decades ago and boasting an online presence for the past l0 years. But the effective running of his showroom can also be attributed to a continued investment in technology, using business management software and soon social media.

Starting with CAD

Ramsey took over his fathers plumbers’ merchants business nearly 20 years ago, and around the same time introduced technology to improve the efficiency of design. He explains: “We took on CAD drawing about 20 years ago and embraced that when it first came along. We used to put magnetic units together to create a plan, or we would draw it by hand and it used to take a week to drawjust one perspective. We couldn’t live without CAD now.”

And Ramsey is equally enthusiastic about his website, which gives his retail showroom presence 24/7 He adds: “The website is an ongoing advert for the company. We have been online for 10 years. I am embracing the digital age. We use the internet all the time, emailing plans and quotes to customers, everything is a lot quicker; it just works a lot better.”

Time-saving tech

In fact time-saving seems to be at the heart of why technology helps his business operate smoothly. After discovering a business management software package and its associated applications, Ramsey estimates he has gained two thirds of his time back. He explains: “I found I was duplicating a lot of work. We would create a quote on an Excel sheet. If that progressed to an order it would be typed up in a Word format and sent to the customer for the confirmation quote. From there, it was retyped again, and was sent to all the suppliers we needed to order from. So each job was generating a lot of paper work. You couldn’t just copy and paste because we were using lots of different programs, so you would have to manually retype it. There was a lot of work tied up duplicating the same thing.”

Now, business management software has enabled him to reduce the duplications and ultimately gives him more time to focus on other areas of his business. “Now, you do it once and the information can be emailed as a quote and an order It is just so much easier. We do everything from quotation, to ordering, sales invoices, deliveries, the whole thing, with one package.”

Infact, one of Ramsey’s main kitchen suppliers is tied in closely with the business management software, which enables any order to go directly to the suppliers’ computer ordering system. And he is able to import his CAD plans into the software which then re-prices everything for him.

Speed and efficiency

Of course technology not only makes sales quicker and more efficient but it can also help reduce the number of errors too. He admits it has limited mistakes being made at ordering stage and therefore keeps his customers happy, improving his service. Plus, just as importantly, the reduction of errors and efficient use of time means the technology has made his business more cost-effective too. All of which makes his initial investment into the technology pale into insignificance.

He adds: “I pay a monthly fee, but that’s for invoicing and delivery notes because it is all integrated. It is nothing really. We probably save what we would pay in somebody’s wages for the amount of work it does. I’ve got an admin girl that manages to do all the ordering and she is only part-time and comes in three days a week. So it saves me as a business. Save wherever you can in these hard times.”

Blogging on web

And while technology can help Ramsey save money in his business, he is also prepared to invest in more to further highlight and market his kitchen, bedroom and bathroom showroom. He is now looking at how to improve his website to engage with more consumers – on top of his traditional print advertising in local, glossy magazines.

He explains: “I am trying to get more brochures onto our website because then when people ask you for a brochure, you can say it is online so you are not handing them out all the time. We have the kitchen brochure up and running on the website, so you can look at it online, but our website needs tweaking. l designed it about tive years ago, but l want to go down more of a blog-based route.” Certainly, blogs are beginning to take off in the kitchen industry, with more retailers now using them to interact with potential customers.

Ramsey suggests a blog can offer a more frequent interaction with clients, as he comments: “There is always a new product coming out and you can put that on your blog and say it is now available. l don’t have the facility to do that at the moment. l’ve got a bit of information about kitchens, bedrooms and bathrooms and online brochures, but it isn’t really geared up for blogging as such. I want to see ifl can integrate a blog into the current website. That’s the next thing I want to do when I get the time.”

Shaping future success

And Ramsey believes further use of technology can actually aid business in tough trading times. While he admits the recession hasn’t been easy, suffering a 25% drop in sales last year, he is optimistic and suggests retailers invest in technology to improve their business: “It’s all about the confidence as Gok Wan would say!

My advice would be to embrace the new digital era. I think if you use business management software it will save you a lot of time. We are all time poor: Anything that can save you time is welcomed and I personally think the software does save a lot of time and duplication of work and it streamlines everything.” And the use of technology also allows more flexibility in working hours, as Ramsey says: “You can work at home from it, as long as you have an internet connection. I could work from the pub with Wi-Fi. I like the freedom that I can be at home, at night watching the TV, and pricing a job – if l want to be. It’s the future.”

So why not take a leaf out of Ramsey’s book or page from his blog? See what technology can do to improve the efficiency of your business. It could help you shape your future success.

Bathroom and kitchen showrooms

There are many elements that make up the ideal showroom. From effective exterior signage, to a suitable selection of displays. Whether your showroom is large or small, there are universal key factors that will make it an attractive and welcoming space, with all the conrect ingredients for enhancing the customer experience.

Whether you are aiming your product at the entry, middle or upper end of the market, it is always a good idea to feature a mixture of styles, finishes and price points in your displays that will excite the customer and expose them to a treasure-trove full of options and ideas. lt’s vital to include at least one display that has a ‘wow’ factor. Not all customers will purchase from it, but it creates a fabulous impression and generates a hive of interest in any showroom.

Also include different price point options based on your target market, and if you currently have a display which is gathering dust and isn’t getting noticed, take positive action and improve the display or else change it completely. Concentrate on unique selling points by including accessories in your kitchen designs such as ovemwantles, feature doors, curved doors, plate racks, wine racks etc and as island units are proving extremely popular with customers install at least one if possible!

Feature lighting, whether it is for useful or decorative purposes, has amazing visual impact so try and include for that show-stopping look Point-of-sale material is a highly effective way of imparting information to your customers, decorating your showroom with appealing graphics and increasing brand awareness.

It can range from simple strut cards that sit on display worktops, highlighting specific features of the display to roller banners, brochures, feature labels and window stickers. lt is a fact that customers beneHt from having a certain amount of information available to them before they approach a sales person to express genuine interest. The more at ease, well – informed and well-catered for your customer: the more likely they are to purchase the kitchen of their dreams from your showroom. There’s only one opportunity, so it has to be right!

Going for the treble

It’s been thirteen years since Manchester United did the treble. But, in the kbb ‘premier’ league, Kitchen Architecture is hoping to match its achievement. After winning Master Retailer of the Year with its Putney showroom for the last two consecutive years, the business has been short-listed for a third year running. Now its Oxford showroom is planning to take the crown.

Managing director and owner Robert Gelling entered the Master Retailer Award category because he believes: “It is a reflection of all- round business performance” With little expectations of what the award would do for their business when they first entered it, Robert comments: “lt has been great. Being able to get leverage off it, especially in a difficult market place, you want to have as many levers as possible to win client confidence. It’s another string to your bow and it’s something else to talk about.”

So what does it take to win? Robert says: “Our service and knowledge is very strong. We have extremely well- qualified staff that have worked in the high-end interior industry for a long time. We are focused on our vision to be the best provider of high-end kitchens in the industry and that’s what we get all the staff to focus on as well. We work hard at it and try and train the staff as much we possibly can, so they have all the information at hand and can be good sales consultants to their clients.”

This three-strong showroom business started as a husband and wife team in Oxford in 2002. According to Robert, it’s now the largest independent designer and retailer of Bulthaup kitchens in Europe. Armed with a degree in furniture design, Robert left The Conran Shop in London, joined the kitchen industry and built up a good client base of interior designers and architects, before setting up his own retail business.

Now, the business has showrooms in Oxford, Putney and since the beginning of this year also Wilmslow in Cheshire. But they haven’t stopped there. Robert and his wife have also recently opened a fourth showroom in Oxford, but this time with a traditional offering. The studio is branded Teddy Edwards, after the companys own brand of classical furniture. Robert explains the decision: “We have the best contemporary product and we really wanted to create the best hand- crafted product and be able to sen/ice all our clients. Working with architects and interior designers, we have clients with different tastes, so we are able to service them with that product range as well.” But all the showrooms have one commonality, they are designed to capture kitchen sales.

Robert explains: “We focus on making them the best sales tool possible and again, trying to give the client as much information as we can as to the product ranges and how we design, so we can explain the theory to them as we are showing them around. lt helps them visualise what they would be getting in their own space. We try and set them all up as working kitchens.” They don’t do things by halves and the Putney showroom launch not only had a personal appearance from Heston Blumenthal but he also offered to cater for the event, after his restaurant and house had work completed by Kitchen Architecture.

But, Robert is a firm believer in word of mouth and although they hold showroom events, his main way of attracting footfall is through the case studies on their website and local recommendations. Robert says: “We do advertise but not greatly. We try and focus on just doing a good job for our clients and that’s how I think we have managed to survive and grow – by being a repeat-order business and not relying on every sale that comes through the door; but building on referrals or recommendations. You only get those if you do a good job.

And so thats what we have focused on. We do some local advertising and then we do some national advertising in conjunction with Bulthaup. But, I think, we also probably do quite well from case studies in consumer magazines.”

Their plans are now to focus on pushing sales through the Wilmslow showroom and getting the same level of brand recognition for its Teddy Edwards showroom. Robert says: “We are really focusing on getting these showrooms up and running because we had a huge stage of investment last year: So we need to get as many kitchens sales as we can through the showrooms.” Robert is keen to add: “I think nobody can say it has been easy We have been very fortunate that we have been able to survive and grow during the recession. It has been hard work and you get out what you put in.

You have to get your head down and work hard and really not lose focus. It is quite easy to panic and cut quality and cut corners, but the clients will see that and lose confidence and you have got to work hard and make sure you keep them happy You have to just do the best you can,” They are further looking into social media to see what it could do for their business.

Best of luck to them and all the other finalists for this year’s lndustry Awards. Will it be the first treble for the kbb industry? Now that would be a good first tweet.

I’d like to give my showroom a revamp by including some of the latest ‘smart technology’ products, but I need a bit of help as to where to start?

Intelligent products are now firmly established; once they were a niche market and regarded by many retailers as novelties at best – and at worst, expensively prohibitive, not to mention difficult to sell. However; things have moved on and if you were a recent visitor to ISH or kbb London, you’ll know that technology-driven kitchen and bathroom products have entered a new era of accessibility and affordability.

Put simply, ‘smart’ products – whether we’re talking hobs, showers or lighting – have never been easier to install, use or display. That’s great news for showrooms and designers who really want to be able to offer consumers something different. And the best thing of all, you’ll be relieved to hear you absolutely don’t need to be a ‘techie’ to show off some of these clever products. Whilst each product sector has its own ‘smart’ stars, |’d suggest that you » start at the very beginning by taking a look at the general ambience of your showroom.

It’s likely you’|| have created differently styled schemes that have been designed to appeal to a reasonably wide range of tastes and budgets. And obviously, that’s what a showroom is all about. However, beyond the room sets, one of the easiest ways for you to introduce new technology that customers will appreciate is to install some of the latest generation of touch; sensitive lighting. Great lighting will instantly lift any space and together with a few other key basics such as flooring and wall colours or coverings, it’s certainly a showroom essential. But, here’s your chance to show off.

The latest wireless lighting systems such as Taptile allow you to control up to three different lighting circuits by touch alone. You can switch on,. off and dim as appropriate – and there’s nothing to stop you fitting multiple control panels, even in wet areas like next to the bath or shower: Which, by the way, are wafer-thin and a doddle to install. The key to showcasing and selling smart products is demonstration. You need to diffuse the apprehension that some people have about technology and let them see for themselves what the benefits are. Similarly, I’d suggest picking a few key items that customers can fiddle and twiddle with products such as a digital shower with a remote control or a touch – controlled hob. They’re things your customers will relate to, that you and your staff can easily explain and that ultimately, will deliver you sales.

No place like home

I defy anyone to walk down Baker Street without humming the Gerry Rafferty hit (of the same name) or thinking of an Arthur Conan Doyle novel. But for the last 8 years, Baker Street has also been home to retailer Hyde Park Bathrooms & Kitchens. Despite the difhcult economic climate, this retailer has had a successful year and is about to expand its empire with a separate showroom for its kitchen business.

Designer Ali Morthrum says: “To be honest, we have hit record sales this year: We’re just in the process of buying another shop, of around 300m2, just around the corner from where we are. Hopefully, it should go through in the next couple of months and in january we will have two premises on the same street. What we  eventually want to do is separate the bathroom and kitchen business, although operating under one banner: The reason we are trying to branch out with our kitchens is because, we only have a small display of kitchens in our current showroom”.
Situation and service

He explains the secret of the company’s trading success, and suggests it’s elementary: “|t is just the way we do business. We are well-known for our customer service and most of our business is repeat business. We still greet customers, when they walk in, with a smile. We look after them and take every customer seriously. lt’s just the old, traditional ways of retailing. Nothing new and nothing tancy”.

However, he concedes: “|t’s partly down to our location as well”. Situated in the affluent postcode of Wl, Hyde Park Bathrooms & Kitchens targets a niche customer base with top- end products. Ali continues: “Our business is very concentrated and is all within the Wl and W2 postcodes. We don’t sell nationwide. We’re not selling up in Manchester, Birmingham, or even South or North London. Our main trade is within this particular area of Londonl He continues: “The people in this area have a certain price in mind and don’t go below the mark”. Ali adds: “Don’t get me wrong. There are people who come to the showroom and want a good deal. Everybody is conscious that there is a recession still going on and I haven’t seen that it’s over.

What I’m saying is that there is a certain group of people in the market that we are trying to reach that don’t really bother about price. Our customers are after service.” The business takes customer service seriously, offering a full turn-key solution for bathroom and kitchen projects. “We can design the bathroom for you, supply the bathroom and install it for you. So we will do everything from start to finish. We employ sub-contractors who have been working with us for the past 10 years. We work very closely together. We’ve got a good reputation with a lot of people,” says Ali.

Armed with advertising

This reputation sees nearly half of its business brought in through word of mouth, but Hyde Park Bathrooms & Kitchens does not rely on it alone. The company also invests in advertising to draw sales. Ali says: “I would say 40% of our business would be word of mouth, 30-35% walk-in trade and the rest [25%] comes from advertisements. We advertise quite heavily in newspapers, banners and leaflets. It brings in a lot of business. You’ve got to fork out, when times are hard. You’ve got to spend money to get money.” However, he adds: “We keep a good tab on the leads that the advertising generates because we need to know when to spend, where to spend and where to pull back”.

Defying discounting

But does the company have to work harder because of a reduced footfall through the door? Ali says he hasn’t found this to be the case: “Footfall hasn’t dropped at all. We’ve got a lot of foreign investment coming into the country and into this area, which is keeping sales alive and fresh. There’s Russians and people coming from China. There are also a lot of people coming from India. They are all prepared to spend money”.

But where the business does see challenges is competitor businesses which discount heavily on products. Ali comments: “The market is very unfair in terms of retailers selling products for the price  they shouldn’t, undercutting each other. l would say, at the moment, the trade has a lot of amateurs in it, who really don’t know what they are doing or what they are talking about. You can’t just go and grab someone with a sales background andexpect them to sell a bathroom. |t’s a different thing. l think unnecessary competition is killing the market. They are either making a quick buck orjust undercutting for no reason. We are sticking to our guns. Everyone in the bathroom business is here to make money, let’s be sensible about it and work to make a profit”.

Expanding customer base

Certainly, Hyde Park Bathrooms & Kitchens is working hard to make a profit, as it is continuing to explore new customer avenues. The business is set to re-launch its website, offering a display of products which  consumers can browse, but it is also considering extending its sales to the architectural and interior design trade. Ali comments: “|t’s something we are thinking of doing, at the moment, because when you sell to the trade, your margins go down. So that’s something we are contemplating – spending money on advertisements but working on small margins, does it make any sense? It’s an area we are looking into”.

And having bought a bigger warehouse, to cater for two showrooms, the business has an eye on further expansion ofthe Hyde Park Bathrooms & Kitchens showroom network. However, Ali is keen to emphasise that the business expansion will not be at the cost of the Hyde Park Bathrooms & Kitchens name. He concludes: “We have a reputation to keep up and we will always try our best to be as successful as the original showroom”.