New build boost

And best news of all, sales of ensuites and cloakrooms are only likely to grow, as the house build market slowly returns to form. All new homes, by law, must have a downstairs sanitaryware facility and they often feature an ensuite, as standard, too. Tim Wood of Mereway Bathrooms comments: “The current trend among house builders is to offer atleast one bedroom with an ensuite fitted as standard. The rule of thumb tends to be a four bedroom property should have one bathroom with one ensuite, a five or six bedroom property should have one main bathroom and include two ensuites.”

He adds: “It’s also not unusual for executive new build homes to have nearly as many bathrooms as bedrooms. And, with 80,000 new homes projected for build in 2010, it demonstrates a huge potential for the ensuite market.” New build homes also boost the opportunity for short and longer-term refurbishment opportunities. As Helen Clark says: “All new dwellings built after 1999 must have sanitaryware facilities on the ground floor We can therefore look forward to home owners shortly updating these rooms 10 years on.” And Kevin Oakes, sales and marketing director at Jax Bathrooms, agrees that the new build market will be key for continued sales: “The new build sector is likely to have a major and positive impact upon this market. Couple this with the home improvement market and the next few years should be a very promising period.”