JT has signed a deal with Konig, a wholesaler in the upper Rhine region in Germany, to sell its bathroom products. Konig has T6 branches in eight showrooms to bring JT trays to the €2.2 billion German market.
JT manufactures over 5,000 trays a week and its JTNaturals collection will lead the export drive. Paul Crossley, managing director of JT, said: “This deal is the result of 12 months of market research and discussions, to establish the right partners to deliver our premium products into new export markets. The market in Germany has a strong focus on quality and design. With over 900,000 shower trays sold every year I am sure our new contemporary styles will suit this particular product sector”
He continued: “We are really excited about this partnership and looking forward to expanding in Germany, with a view to increase our presence in other European and global markets.” Gunner Meister, the European agent who facilitated the deal, added: ” Since day one, we have been very impressed with JT’s capability and vision within the marketplace. With efficient order-to-delivery times, plus their cutting- edge product design, we feel that we are investing in a brand that can compete with the wor|d’s best in the German market. JT’s focus on quality manufacturing, in particular the new JT Naturals Collection, was a major selling point and we are very much looking forward to expanding our partnership over the next 12 months and beyond.”
Lec takes strong independent share:
Refrigeration appliance Lec has taken a strong share of the independent sector despite the declining market, according to data from Gfk. Lec’s retail sales in the independent sector grew in volume compared to the previous year. The figures show the company hold a share of 25.5% in the under counter category, which accounts for 20% of the overall market.
The growth was said to be due, in part, to the March 2010 launch of its A+ energy rated under counter products, endorsed by the Energy Saving Trust. Lec also demonstrated a strong performance in the 500mm combi category with its two door models, as well as a 9.8% share of the tall larder and freezer sector David Garden, commercial director for Lec, said: “The market is volatile at present but to see such shares being delivered is exceptionally rewarding. “Our challenge now is to maintain and build on this success, focusing on other growth sectors such as tall single door larders and freezers, which are really performing well, as some customers make the switch from chest freezers and side- by-sides.”